Ever since the birth of ColourPop Cosmetics from Seed Beauty in 2014, Colourpop has exclusively been sold online. ColourPop is now known as one of the fastest growing online makeup brands, offering the best quality and affordable makeup products. Initially best known for their lipsticks, they have expanded their brand by offering new varieties in their line of products. Their newest launches include cosmetic brushes, concealers, and even facial mists.
With their ever growing popularity, consumers have expressed a desire for a store launch, where makeup lovers can come in and see the true color of the product for themselves instead of facing the dreaded color match guessing game and shipping processes. Due to the overwhelming demand and a desire to expand their horizons, ColourPop has decided to hit the shelves of none other than Sephora.
Even though Sephora is a one stop shop for high end and luxury makeup products, the brand has reassured makeup lovers that ColourPop’s affordable prices will be kept the same in stores. “We are proud to partner with Sephora, who shares our vision for revolution, not evolution,” Laura Nelson, co-founder and president of Seed Beauty, ColourPop’s parent company, said in a release. “We will deliver original products that have unprecedented, unparalleled and unwavering value to the consumer. We are redefining what luxury means in beauty; it’s no longer defined by price point.” Fueling the sparks of excitement, ColourPop has also stated that the select stores will carry items that are exclusively in store.
On the Sephora website, the ColourPop announcement page already has over 1.5k loves, a clickable heart that categorizes your favorite products. Members of Sephora’s Beauty Insider community have already expressed their excitement by leaving hopeful, positive comments. All Colourpop products bought in store and online through the Sephora website will count towards your Beauty Insider points, making you that much closer to reaching that VIB status and winning free products.
Mark your calendars or turn on your email notifications because Colourpop is set to launch at select Sephora stores on November 1st! The brand stated that the launch will be just in time for the upcoming holidays and the days of shopping frenzy. As a beauty junkie, I hope to go in store and snag a couple of exclusive products myself. Although, I would not be surprised if items were sold out within the first hour of the launch.